Julia Flaherty is a marketing professional with over a decade of experience, dedicated to creating positive change through health innovation. Primarily, Julia specializes in digital, content, email, and social media marketing, writing, editing, marketing planning, and strategy. Julia is a service-driven human and purpose-driven marketer.
Recognized by her peers for her work ethic and strategic mindset, Julia succeeds in dynamic environments. Today, Julia operates within an innovative marketing team, combining her creativity and strategic acumen to lead impactful marketing campaigns. A lifelong learner, Julia is dedicated to keeping abreast of industry trends and insights in digital and content marketing, marketing strategy, healthcare provider and patient marketing, health and wellness, and business operations and processes.
Passionate about making meaningful contributions to organizational success and community well-being, Julia enjoys working within the social impact, health, healthcare, wellness, and consulting sectors. With a track record of driving results and a commitment to excellence, Julia will make a lasting impact wherever she pursues her career.
HOW SHE CONTRIBUTES: Julia is a skilled digital marketer, writer, editor, email marketer, content marketer, product marketer, and marketing strategist with foundational graphic design and video production skills. Her diverse background equips her to thrive in any team, as she contributes to innovative marketing teams focused on making a significant impact on community and patient health.
With a diverse background in marketing across industries such as wholesale fashion, niche beauty, entertainment, magazine publication, events, professional services including customer relationship management (CRM) and marketing automation technology, startups, and medical supply distribution, Julia brings a wealth of experience to any marketing team she is a part of.
CAREER EVOLUTION: Beginning her career on the east coast, Julia worked closely with executive suites to meet client relationship management goals, trend forecasting, and sales and marketing objectives, honing her strategic marketing planning abilities.
Notable achievements include the successful rebranding of Love's Baby Soft as Eau So Love's for Dana Classic Fragrances, where Julia managed social media channels, implemented influencer marketing strategies, and achieved significant organic growth. At Wetpaint, an entertainment and lifestyle website, Julia served as a digital marketing strategist, leveraging her expertise in marketing analytics to enhance audience engagement strategies across multiple brands.
Transitioning to Ledgeview Partners (now FORVIS), Julia played a pivotal role in earning the company accolades for digital marketing excellence, ranking #8 among 35,000 Microsoft Partners. Her contributions included managing all marketing workstreams, overseeing the company blog, and earning recognition from her peers for her performance, achieving the Brooke Webb Smith Memorial Award, which celebrates marketers making uniquely positive contributions within their organizations.
Julia's adaptability and perseverance have been evident throughout her career, as she gracefully navigated through economic shifts and life events. A writer and advocate for health disparities, Julia has contributed to various publications, including Her Campus, Hello Giggles, Insulin Nation, and Thought Catalog, earning recognition for her advocacy efforts, including speaking engagements on the insulin pricing crisis with Change.org for a crowd of over 200 in November 2019 where she represented the United States of America sitting on a diverse international panel of changemakers.
Julia also maintains her passion projects. Beginning in 2021, Julia authored a children's book series designed to empower children with type 1 diabetes and their families to live their happiest lives, "Rosie Becomes a Warrior." It is one of her proudest and most meaningful works.
Following her time at Ledgeview, Julia served as strategic marketing initiatives lead at Beyond Type 1, where she honed her marketing operations, strategy, planning, processes, and team management skills. She continues her mission to advocate for those affected by health disparities, bringing her empathy and commitment to service to every role she undertakes.
She is proud to have recently joined one of the leading providers of medical supplies direct to home, Edgepark, as the company's Diabetes Channel Marketing Manager. With her extensive background and dedication to making a positive impact, Julia is excited to continue to grow her marketing career and make a positive impact in the health system for those who need it most.
Julia Flaherty sat down with Thrivable to discuss her children's book series, "Rosie Becomes a Warrior," and why she'd recommend Thrivable to other people with diabetes.
Whether it's making a wreath for a family member, painting, writing, singing, drawing, acting, or ideating, I'm all about imagination—art enriches life!
The calming elegance and versatility of lavender always draw me in. If you want to chat lavender products or recipes, I'm your gal!
What can I say? I was a Seth Cohen fan. Now I'm just an Adam Brody fan!
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Chronically Climbing: Integrating Wellness & Career while Managing Chronic Illness